Campaign to end Violence against Children

Why is Rocko, that one-dimensional wallaby from the ’90s cartoon series, now a friend of mine on Facebook? And Charlie Brown? And Chip ‘n’ Dale?

Other Facebook users — if they haven’t jumped on the bandwagon already — will likely see a similar trend in the next few days. A new campaign is asking users to change their profile picture to a photo of a favorite childhood cartoon to raise awareness of child abuse.

According to a Facebook Page that appears to be promoting the profile pic switch, this is the Campaign to End Violence Against Children – Childhood Cartoon Faces.

“Until Monday (Dec. 6), there should be no human faces on Facebook but an invasion of memories. This is for eliminating violence against children,” the page says. The undisclosed campaign creator asks Facebook users to change their profile pic and share the above statement in their status.