Hawks owner Levenson sells team

An email surfaced recently that Hawks' owner Levenson had made some remarks regarding a delineation between white fans and black fans. Ill-advised, in my opinion.

Here we go again...


http://www.usatoday.com/story/sports/nba/hawks/2014/09/07/bruce-levenson-racist-email-atlanta-owner-sell-team/15241591/


Bruce Levenson will sell Atlanta Hawks after releasing racist e-mail


Adi Joseph, USA TODAY Sports 8:38 a.m. EDT September 8, 2014

Atlanta Hawks controlling owner Bruce Levenson has self-reported to the NBA that he sent a racist e-mail in August 2012 and will sell his interest in the team.

Levenson reported the e-mail to the NBA in July, almost two years after it was sent but while the league was deep in litigation over the now-completed sale of the Los Angeles Clippers. The investigation was ongoing when Levenson decided to leave the team.

The e-mail, to Hawks President Danny Ferry, details Levenson's belief that the Hawks' fan base was too heavily African-American. (Scroll down for full text of the e-mail.)

"I wrote an e-mail two years ago that was inappropriate and offensive," Levenson said in a Hawks news release Sunday morning. "I trivialized our fans by making clichéd assumptions about their interests (i.e., hip hop vs. country, white vs. black cheerleaders, etc.) and by stereotyping their perceptions of one another (i.e., that white fans might be afraid of our black fans). By focusing on race, I also sent the unintentional and hurtful message that our white fans are more valuable than our black fans."

Levenson was one of the strongest critics among owners of Donald Sterling, the Clippers owner who was recorded making racist comments and quickly banned for life from the league.

Levenson is stepping down, effective immediately. Hawks CEO Steve Koonin, who joined the team in April after leading Turner Entertainment, will take over team operations.

The NBA will look for a buyer now. Former Microsoft CEO Steve Ballmer set a high bar in purchasing the Clippers for $2 billion from the Sterling family, but the Hawks likely won't draw that level of interest.

"Prior to the completion of the investigation, Mr. Levenson notified me last evening that he had decided to sell his controlling interest in the Atlanta Hawks," NBA Commissioner Adam Silver said in an NBA news release. "As Mr. Levenson acknowledged, the views he expressed are entirely unacceptable and are in stark contrast to the core principles of the National Basketball Association. He shared with me how truly remorseful he is for using those hurtful words and how apologetic he is to the entire NBA family — fans, players, team employees, business partners and fellow team owners — for having diverted attention away from our game."

Levenson has been the Hawks' governor and controlling owner since 2004.


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http://sports.yahoo.com/news/sources--gm-danny-ferry-s-reference-to-luol-deng-s-african-heritage-initiated-hawks-investigation-162901096.html


Sources: GM Danny Ferry's reference to Luol Deng's African heritage initiated Hawks investigation

Adrian Wojnarowski By Adrian Wojnarowski
5 hours ago


The trigger of events that led to the toppling of Atlanta Hawks owner Bruce Levenson began with general manager Danny Ferry referring to free agent Luol Deng as still having "some African in him" on an organizational conference call, league sources with direct knowledge of the probe told Yahoo Sports.

"He's still a young guy overall," Ferry said, league sources with direct knowledge of the probe told Yahoo. “He's a good guy overall. But he's not perfect. He's got some African in him. And I don't say that in a bad way."

Deng, considered one of the highest character players in the NBA, was born in the Sudan.
The call with the ownership group had been set up to inform them of free-agent options on the market in July.

Ferry met with the Hawks coaches and players on Sunday and disclosed those comments with an apology, sources told Yahoo Sports.

Ferry reached out to Deng and Deng's agent, Ron Shade, on Monday, Shade told Yahoo Sports. Ferry hadn't yet spoken to Deng, but he did talk to Shade, a Chicago-based agent. "I have no reaction, but we've spoken," Shade told Yahoo.

Ferry was on the phone with seven Hawks owners and was reading off a report in which the information, Ferry said, had been gathered through a network of scouts, officials, players, coaches and others around basketball.

Hawks CEO Steve Koonin told the Atlanta Journal-Constitution that Ferry had received an undisclosed punishment, but would remain as GM.

The disparaging racial reference to Deng triggered at least one team owner on the call to pursue an independent investigation into how the organization operated in regard to race. The search uncovered the 2012 email that Levenson sent to Ferry and two minority owners that ultimately led to Levenson's decision, under pressure, to sell his stake in the Hawks.

Commissioner Adam Silver met with a senior committee of owners late last week in New York, and NBA investigators outlined the findings on the probe in Atlanta, sources told Yahoo Sports. The NBA and Hawks officials helped convince Levenson to sell his majority share of the Hawks.

Ferry and Deng both played basketball at Duke University. Deng signed a free-agent deal with the Miami Heat this offseason. Atlanta did discuss a deal with him, but hadn't come close to meeting his contractual demands.

Atlanta hired Ferry as its general manager in 2012. He had served as an assistant GM twice in San Antonio, and was the GM of the Cleveland Cavaliers for five years. There had never previously been a suggestion that he had been insensitive or intolerant on issues of race.

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Levenson actually had been trying to wash his hands of the team for a while now when they tried to sell the team before, but the transaction was axed by the league. This latest incident merely gave him an out. He self-reported the incident (although it is probably that this matter would be coming out anyway).



KJ

Here's the actual email itself:


FULL TEXT OF THE E-MAIL (via the Hawks):

From: Bruce Levenson

Sent: 8/25/2012 11:47:02 PM

Subject: Re: Business/Game ops

1. from day one i have been impressed with the friendliness and professionalism of the arena staff -- food vendors, ushers, ticket takers, etc. in our early years when i would bring folks from dc they were blown away by the contrast between abe pollin's arena and philips. some of this is attributable to southern hospital and manners but bob and his staff do a good job of training. To this day, I can not get the ushers to call me Bruce yet they insist on me calling them by their first names.

2. the non-premium area food is better than most arenas, though that is not saying much. i think there is room for improvement and creativity. Levy is our food vendor so we don't have much control but they have been good partners. i have wished we had some inconic offereing like boog's barbeque at the baseball stadium in balt.

3. our new restaurant, red, just opened so too early for me to give you my thoughts.

4. Regarding game ops, i need to start with some background. for the first couple of years we owned the team, i didn't much focus on game ops. then one day a light bulb went off. when digging into why our season ticket base is so small, i was told it is because we can't get 35-55 white males and corporations to buy season tixs and they are the primary demo for season tickets around the league. when i pushed further, folks generally shrugged their shoulders. then i start looking around our arena during games and notice the following:

-- it's 70 pct black

-- the cheerleaders are black

-- the music is hip hop

-- at the bars it's 90 pct black

-- there are few fathers and sons at the games

-- we are doing after game concerts to attract more fans and the concerts are either hip hop or gospel.

Then i start looking around at other arenas. It is completely different. Even DC with its affluent black community never has more than 15 pct black audience.

Before we bought the hawks and for those couple years immediately after in an effort to make the arena look full (at the nba's urging) thousands and thousands of tickets were being giving away, predominantly in the black community, adding to the overwhelming black audience.

My theory is that the black crowd scared away the whites and there are simply not enough affluent black fans to build a signficant season ticket base. Please dont get me wrong. There was nothing threatening going on in the arean back then. i never felt uncomfortable, but i think southern whites simply were not comfortable being in an arena or at a bar where they were in the minority. On fan sites i would read comments about how dangerous it is around philips yet in our 9 years, i don't know of a mugging or even a pick pocket incident. This was just racist garbage. When I hear some people saying the arena is in the wrong place I think it is code for there are too many blacks at the games.

I have been open with our executive team about these concerns. I have told them I want some white cheerleaders and while i don't care what the color of the artist is, i want the music to be music familiar to a 40 year old white guy if that's our season tixs demo. i have also balked when every fan picked out of crowd to shoot shots in some time out contest is black. I have even bitched that the kiss cam is too black.

Gradually things have changed. My unscientific guess is that our crowd is 40 pct black now, still four to five times all other teams. And my further guess is that 40 pct still feels like 70 pet to some whites at our games. Our bars are still overwhelmingly black.

This is obviously a sensitive topic, but sadly i think it is far and way the number one reason our season ticket base is so low.

And many of our black fans don't have the spendable income which explains why our f&b and merchandise sales are so low. At all white thrasher games sales were nearly triple what they are at hawks games (the extra intermission explains some of that but not all).

Regardless of what time a game starts, we have the latest arriving crowd in the league. It often looks and sounds empty when the team takes the floor.

In the past two years, we have created a section of rowdy college students that has been a big plus. And we do a lot of very clever stuff during time outs to entertain the crowd. Our kiss cam is better done than any in the league.

We have all the same halftime acts that other arenas have but i question whether they make sense. people are on their cell phones during half time. i wonder if flashing on the scoreboard "$2 off on hot dogs during halftime tonight" just as the half ends would be a better use of our halftime dollars and make the fans happier.

We do all the usual giveways and the fans are usually their loudest when our spirit crew takes the floor to give away t-shirts. It pisses me off that they will yell louder for a t-shirt then for our players.

Our player intro is flat. We manufacture a lot of noise but because of the late arriving crowd and the fact that a lot of blacks dont seem to go as crazy cheering (another one of my theories) as whites, it is not great. Even when we have just returned from winnng four straight on the road, i am one of the few people in the arena standing and cheering when our team takes the floor. Bob has kicked around ideas like having the starters coming down aisles rather than off the bench during intros. Sounds cool but may highlight all the empty seats at the start of games.

Not enough of our fans wear hawks jerseys to games. i have just begun to push for ideas like discount food lines for folks wearing jerseys, special entrances, etc. I think we need a committed and perhaps incentivized fan club. We need to realize atl is simply different than every other city. Just adopting nba best practices is not enough. we have to create our own.

I am rambling and could probably go on forever. If you have any specific areas you would like my thoughts on, let me know.

Best,

Bruce

ps -- I have cc'd todd and ed so they can chime in with additional or different thoughts.

Sent from my iPad

Unfortunately, the civil rights movement hasn't progressed as far or fast as many of us would like. Racism has just become more subtle. When we've been asked to include race among demographic factors we include in market studies, we usually refuse unless a product under scrutiny is specifically addressed to one race (which is relatively rare). But sometimes a gesture such as that seems to be like spitting in the wind.

In this case, who is the racist? A fan for not attending a game where he or she is of the minority race, or the owner for gearing his operations toward that fact? Or both of them?

Sam

Sam

I believe both are to blame. I just think it's at least a somewhat surprising dichotomy that someone who, at least to some, appears to have some racist views is actually referring to other people as racist.


KJ